A great new book is on the scene for people like me who work in the mobile industry. Mobilized by SC Moatti is a book full of practical advice for those of us who want to understand and succeed with mobile.

It touches on several case studies from none other than Facebook, Uber, Slack, Tinder, WhatsApp and more. It even shares a special formula that makes it step-by-step easy for businesses to develop their mobile strategies.

Here’s a taste to get you hooked: “Great mobile products replicate and amplify human behavior and interaction. They don’t replace human relationships; they enhance them.”

I love Mobilized because it’s rare to get a book full of insider’s knowledge, yet so well written and jargon free. Mobilized is out today and – wait for it – 100% of the profits go to charity. So, it’s a good read that also does good.

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