Opera Mini – the data-saving browser that already boasts over 100 million users across Africa – became the number one downloaded app over the weekend in Nigeria and Kenya thanks to the tremendous success of Opera’s “Shake and Win” campaign across the continent.
Dedicated to football’s greatest celebration, the World Cup, “Shake and Win” offered Opera fans the chance to win over $300,000 in prizes. Users needed only to shake their phone to potentially win airtime from popular providers, cash prizes, or brand-new phones.
Opera users in Africa responded enthusiastically to the excitement of this year’s unforgettable tournament: Over 13 million people participated across the continent, shaking their phones over 1,000,000 times a day. More than 200,000 prizes have been won, with many grateful users taking to social media to comment on how much fun they’ve had with “Shake and Win.”
Users in Nigeria and Kenya were especially caught up in the spirit of the fun. New users downloaded Opera Mini so much that it has reached number one in the Google Play Store in both countries.
Opera Mini is a unique, data-saving browser built with the needs of Africans in mind. In recognition of the extremely high data costs on the continent, it allows users to save up to 90% of their data. Moreover, Opera always adds new features to the browser to craft the best online experience possible: there’s an integrated messenger, regular campaigns offering free data, and now live scores of football games and news about the latest matches, to name just a few.
“The ‘Shake and Win’ campaign was a huge success, and we’ve been honored to share the overwhelming emotions of the World Cup with our users. Football fans across Africa should continue to keep their eyes on Opera Mini, since we plan to continue bringing amazing user experiences to football fans there, especially with the return of the Premier League just around the corner,” said Jørgen Arnesen, EVP Mobile at Opera.
Opera Mini is an important component of Opera’s Africa First strategy. Announced in December 2017, the company has pledged to develop mobile products and services tailored first and foremost to the needs of the African consumer. We’ll keep the ball rolling in 2023 as we continue to introduce updates and products that are fast, efficient, and focused on our users.
Download Opera Mini and join the millions of Africans using the browser built with local needs in mind!