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Hey readers!  We are here to share our insights and trends in South Africans user behaviour. Excited to know more? Let’s get it started!  Opera South Africa recently served a survey to millions of South Africans through its user base to find out purchasing habits and behaviours with a view to provide brands with insights...

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Recently we proudly celebrated the two-year anniversary of Opera Ads. Since its launch Opera Ads has become a force to be reckoned with – it reaches and engages millions of Opera users worldwide with innovative, content-based Ad experiences from Opera’s global inventory, across its portfolio of products and partner inventories. These capabilities have resulted in...

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Opera today announced its successful completion of its Open Measurement SDK (OM SDK) certification for Opera Ads from the Interactive Advertising Bureau (IAB) Tech Lab. The certification confirms that Opera Ads adheres to full transparency, third-party viewability and verification of Ad traffic.  The Open Measurement SDK (OM SDK) standards were set up in 2018 by...

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