Recently we proudly celebrated the two-year anniversary of Opera Ads. Since its launch Opera Ads has become a force to be reckoned with – it reaches and engages millions of Opera users worldwide with innovative, content-based Ad experiences from Opera’s global inventory, across its portfolio of products and partner inventories. These capabilities have resulted in...

Opera today announced its successful completion of its Open Measurement SDK (OM SDK) certification for Opera Ads from the Interactive Advertising Bureau (IAB) Tech Lab. The certification confirms that Opera Ads adheres to full transparency, third-party viewability and verification of Ad traffic.  The Open Measurement SDK (OM SDK) standards were set up in 2018 by...

In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of a business. Unfortunately, these action buttons are often not integrated with apps...

May 15, 2019 Early access program launched in selected markets Oslo, Norway, May 15th 2019. Opera Limited (Nasdaq: OPRA) (“Opera”), one of the world’s major browser developers, and leader on AI driven digital content, announced today a new product – Opera Ads – which serves the needs of digital marketers worldwide. The new platform gives advertisers...