We’re pleased to announce that our advertising platform Opera Ads has been awarded the TAG Brand Safety Certified and Certified Against Fraud Seals by TAG (The Trustworthy Accountability Group). TAG is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. The two seals were achieved through a rigorous independent validation process by third-party auditor ABC, meeting the stringent requirements set for intermediary entities by TAG.
Brand safety continues to be a concern for those trading in online advertising, with a recent study revealing that 40% of media industry leaders expect brand safety concerns to increase in 2023. TAG’s Certified Against Fraud Program aims to combat invalid traffic and fraud in the digital advertising supply chain. Additionally, the TAG Brand Safety Certified Program ensures brand safety and integrity, benefiting both buyers and sellers by setting high standards and fostering transparency, choice, and control. This enhances the value of certified sellers’ inventory.
Since launching in 2019, Opera Ads has experienced remarkable growth, establishing itself as a significant force in the digital advertising arena. The network reaches 90% of internet users including hundreds of millions of Opera users worldwide with innovative, content-based ad experiences using native and premium inventory. With a focus on performance-driven strategies, the network ensures partners achieve high acquisition rates, prolonged audience retention, far-reaching brand awareness, and a favorable return on ad spend.
Attaining these industry certifications highlights our commitment to upholding top brand safety standards and safeguarding the ecosystem and consumers against digital advertising fraud.
Find more information about Opera Ads here.