Opera Ads Partners with DoubleVerify on Comprehensive Brand Safety, Viewability and Fraud Protection
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In the ever-evolving landscape of ad tech, the need for effective and transparent digital advertising has become paramount. To meet these demands, we’re excited to announce our partnership with DoubleVerify (“DV”) (NYSE: DV), a leading software platform specializing in digital media measurement, data, and analytics, to bring more transparency and trust to our advertising ecosystem.
This partnership enables advertisers within the Opera Ads marketplace to authenticate ad viewability and detect digital ad fraud, including sophisticated invalid traffic as defined by the Interactive Advertising Bureau (IAB). Invalid traffic refers to non-human or deceptive activity that can distort campaign performance. By integrating DoubleVerify’s technology, we aim to enhance the quality of programmatic campaigns, helping advertisers run their ads in a more secure environment.
DoubleVerify excels in providing precise data insights that enable advertisers and media agencies to assess campaign performance using trustworthy metrics, viewability measures, and brand safety assurances.
“We are pleased to be integrating with Opera Ads to drive greater transparency and effectiveness in digital advertising,” said Steven Woolway, EVP of Business Development at DoubleVerify. “As the industry continues to grow and evolve, greater visibility into where ads are being placed and how they are performing is essential to a campaign’s success. We look forward to helping Opera Ads’ partners connect with their audiences in a safe and efficient manner without disruption.”
On our side, we believe that teaming up with DoubleVerify allows us to elevate the high-quality standards of brand safety, viewability, and measurement within our platform. We want to instill confidence in our advertising partners that campaigns passed through our marketplace are not only effective but also secure.
Contact us to learn more about our commitment to building a more transparent, effective, and secure advertising ecosystem.
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