We’ve tested Opera Mini in the most extreme situations – so you don’t have to. Our newest video “On the wall” shows that you can take Opera Mini anywhere and go online, even when your internet connection is bad. Featured in the video is Christian Koch, a Norwegian rock-climber, who is in a tent suspended off the side of a mountain wall in Kjerag, Norway, making sure Opera Mini still works. Arnfinn Hushovd, our Creative Director, and Espen Øverdahl, our Brand Director, give us a look into how the idea came about and how it was executed.
People normally don’t associate extreme sports with IT companies. How did you get the idea, and why did you decide to push through with it? AntiMedia, a small production company that we have worked with previously on our “Discover our best browser for Android” product video, came to us with the idea. They knew a rock climber with an epic beard and an itch to do something cool. To them, Opera was the browser that gets you online in all sorts of conditions. If it can work in a remote place such as the Norwegian fjords, it should be able to work almost anywhere. What was the most difficult part of shooting the “On the wall” video? The most difficult part was getting the dramatic effects without staging anything. When you see that tent on the side of the mountain, it’s really there – no CGI or other manipulation was used. Luckily, we had the help of a Norwegian climbing legend, Robert Caspersen, whose team made it look easy – even though it was anything but. In this image, that tiny red speck is the tent. The helicopter is hovering to get the perfect shot. How do you decide what goes into Opera videos? We want videos that are hopefully both entertaining and educational. Our aim is to feature our products, while keeping Opera’s distinct, playful personality in the frame.
If you haven’t had the chance to watch “On the wall” yet, check it out:
Your favorite mobile browser is back, and it’s better than ever. Opera Mini for iPhone and iPad has dramatic feature improvements that make browsing the internet even easier, and, as always, save you data. Update your current Opera Mini iOS installation, or try it for the first time here.
Need more convincing? Here are 5 killer features that might help:
1. Save data: Opera Mini makes pages lighter by compressing data, helping to speed up slow connections and saving you money on data. Switch between “Opera Mini” for extreme savings, and “Opera Turbo” for speed and savings. It’s great for travel!
2. Get content: Stay informed with current events with our Discover feature. It’s your one-stop shop for any news, sports, and entertainment content, always keeping you in the know. You can easily switch between countries and interests to get the most relevant stories for you.
3. Save pages: Organize your favorite pages just like you organize your apps. Traveling abroad? Save travel info and pages offline, so you can access them later, without needing Wi-Fi.
4. Browse privately: If you were worried about anyone being able to track your activity online, your worries are over. With private browsing, you can safely surf the internet as you please.
5. Get a fresh look: Simply tap on the background to change the background theme to match your iPhone, or choose from one of our many cool background pictures.
Data compression. Sound familiar? “Silicon Valley” follows the sudden rise of a startup called “Pied Piper”. Originally created to test if a musician has infringed on any copyrights, the app stumbles upon a revolutionary data compression algorithm. Pictured below Jared presents the app at a TechCrunch conference. What do they do? Compression. Like us. When the final episode of the first season aired last week, we saw a familiar logo:
Why is our logo there? Because we were at TechCrunch Disrupt to launch Opera Coast. While that browser does not have compression, Opera Mini and Opera Max do. They use data compression to give you more for less. Just like PiedPiper.
Facebook, one of Opera’s global partners in the internet.org initiative, has joined us in working to bring the next billion internet users online. Since 2012, Opera Web Pass has been deployed in multiple countries on 3 continents to provide users with alternatives to the complex data bundle.
With their recent purchase of Pryte, a Finnish company that aims to empower mobile users in developing countries through the use of internet apps, Facebook is helping to validate Opera’s concept of allowing users to buy simple, low-cost, time- and content-based data packages - rather than the complex data bundles that are often unaffordable or incomprehensible to new mobile data users.
Opera Web pass users can simply purchase “1 day of data” or “1 hour of Facebook”, which also provide flexibility to operators to distribute data packages that make sense locally. Currently, Opera Web Pass is live in eight countries – with many more currently in deployment.
We are looking forward to continued innovation with Facebook and our other Internet.org partner companies to help bring the next billion users online.